On the press conference on 29th September 2008 the Minister of Transport Mr Ales Rebicek has introduced brand new national wide road safety campaing for next two years. The campaign with the slogan “If you do not think, you will pay!” is targeted on speeding, drinking and driving, seat belt wearing and aggression behind the wheel especially among young drivers. The campaing has been inspired by the British ones and tries through video clips, radio adverts and billboards to show reality of road accidents and their consequences. The Ministry of Transport expects that together with enlarged enforcement the campaign will bring decrease of persons killed on Czech roads by 7% yearly, which means 40 persons less killed.
